Step One: Develop Relevant Branding

The primary step to take while trying to boost the number of your Facebook page fans is to make sure you are following the resources of brand development. A brand represents a very vital element for a company to require advantage of therefore it helps to form an image for consumers to relate to when considering making any investment. When your Facebook page matches the brand, colors, logos, company message, and other resources of your website, this will increase recognition which can improve the possibility of capturing new friends.

Step Two: Improve Communication

One of the biggest attractions to social profiles is that people are regularly updating information, posting comments, furthermore providing visual entertainment like photos or videos. Creating a profile through Facebook is not enough to capture a large quantity of Facebook page fans. You need to additionally improve your communication efforts through the utilization of the social network. This includes answering any questions your consumers could have, regularly putting on new data to your website, as well as updating the resources of entertainment so your profile does not go stale.

Step Three: Invest in Facebook Marketing

The third step you’ll be able to utilize so as to increase Facebook page fans are seen with investing in Facebook marketing. Facebook participants frequently post information like hobbies, job descriptions, and interests that Facebook then collects. When you’ll utilize this marketing it permits for a distinctive type of target promoting where you’ll return in direct contact with customers who might be interested in your business. This can facilitate in drawing in new consumer attention and produce a low -price solution for bringing fans to your Facebook profile.

By utilizing these three steps you will typically realize an improvement in gaining consumer attention which will help capturing new Facebook page fans. Make sure you continuously update relevant info that will attract consumers and keep them constantly interacting with your social profile.

It is a well known fact that not much visitors search for a website which is beyond the primary Google page. Therefore if you do not have a very high search engine ranking reports then you are perhaps losing out on a great deal of potential buyers who may have been curious about seeing what you have to offer. Being a high page ranking is usually more tough than the SEO gurus may suggest and it is sensible to keep a close eye on your Google search page ranking by having a ranking report think about your position.

Though it’s not very difficult to find out your position using online trackers, it is always best to have somebody at the other end to assist you interpret your results. After all, you may be so depressed by the position that you discover yourself ignoring the opportunity which a low rank in the Google pages represents to you.

Although you might think that this can be the worst position to be in, of course many online websites stuck in the middle of the first page find it even more frustrating. At least if you have a low rank, you simply need to work on your site a bit to improve its position.

There’s no clear set of boundaries which Google publishes dictating what the circumstances are to position you on the top Google search page ranking. Though, there are lots of places where you can visit in order to get useful suggestion regarding how to improve your place. The guidelines which verify how a page is ranked could change pretty suddenly, therefore you might think that you just had it figured out, only for your search engine ranking to slide right down the list. In order to avoid this problem, you ought to instead focus upon maximizing your search engine optimization as much as possible, as Google could always rank strong websites which have sensible content and smart SEO.

When an organization avoids the resources of marketing in an attempt to save cash, it will only result in a sluggish sales turnaround and several missed options with seeking consumers. While you do not have the bright light of marketing to guide your customers, they become lost in a sea of websites, often seeking your competitors while they find you. In order to avoid the challenges concerned with not benefiting from an advertising plan, use the following website marketing tips to improve your company’s online results towards income generation.

First Tip: Stay True to Your Brand

Brand development is an imperative element in online promoting since it helps clients recognize your products and builds client assurance. Whatever your brand color or scheme could be in relation to design, make sure to carry this over into each aspect of your promotion plan. It assists to develop product continuity that is vitally necessary when attempting to remain aggressive in this overwhelming market of competition.

Second Tip: Simpler Is Better

Several company owners see the internet as a greatly advanced market place where a lot of info, more photos and a lot of videos are necessary to maintain consumer interest. While every of those elements could help in keeping client attraction, too much could prove overwhelming to a customer. A flood of these parts could prove counterproductive to your websites purpose as they could cloud the message or reason of your site. Finding a easy balance between website purpose and attraction generating features would assist to draw attraction while not distracting the reason customers are visiting your site.

Third Tip: Search Engine Optimization

One of the most effective suggestions to look into while taking advantage of a promoting strategy is noticed with the utilization of search engine optimization. Economical seo and keyword choice will assist your company in capturing a unique market of driven consumers. The use of this marketing resource will help to improve search engine results therefore customers actively seeking your goods or services could seek your company smoother. The resources of seo influence each aspect of marketing while it is present in your website, blogging, social networks, articles and different forms of advertising.

Fourth Tip: Use Social Networks

The ultimate tip to use in your promoting plan is seen with the utilization of social networks. The networks are common resources of communication and information gathering for several of your consumers, demanding that a presence be generated. This is first completed by generating an online profile that supports your business and incorporates parts of your brand. You can then expand on this opportunity by using the networks marketing resources so as to find network patrons who could are interested in the products or services your company provides. These four website marketing tips may help any business to further its efforts to find long run online success and the opportunity to compete.

This is because it reaches out beyond the usual ways of advertising and promotions into direct involvement with the people who are buying the brand. Many firms who want to develop their brands into something immediately recognizable are using social media sites to promote themselves.

It’s not usually enough to simply endorse yourself from the website, as corporations that would not use well-known ways of building branding are not sometimes taken up by others and could not be ready to market themselves satisfactorily. Instead, what’s required is social media optimization. This can be a method of using the social media networks to promote your company, but doing so in such a approach that it really encourages individuals to become involved along with your brand and begin taking part in promoting the brand through their own pages and by linking to friend’s pages from your website.

There are a number of means in which you can accomplish social media optimization. The first is by adding relevant matter to your web pages like RSS feeds and link buttons back to the social media sites. They assist your viewers to navigate the pages effortlessly. The second method is the opposite way around, by linking to your webpage from social media sites like blog pages, video clip sites, and other networking pages. By connecting one to the other and then back again, you may get sensible communication going between your sites and the social network, encouraging individuals to move between the 2 sites.

Social media optimization is also important in another aspect of building branding, that is creating a good popularity for the company. Reputation is about more than just whether or not you have good or bad reviews on a third-party website. It’s even about creating a strong sense of confidence between you and the people who are looking at your web pages. If they feel connected to you, they’re a lot likely to trust your brand and remember it after they need your products. As well as providing a human face, the social media even allows the public to interact with criticism or suggestions.

I’ve never pictured myself as having any aptitude for hospital work.

I appreciate that hospitals are an ideal context in which to offer care and compassion to persons in need, but such relationships are always short-term, and hence seem somewhat artificial to me. Certainly I could never see myself as a hospital chaplain – managing a constant turnover of such intense, short-term relationships.

Even so, when I found myself in hospital, not through any deliberate planning on my part but through the unpleasant workings of providence, I figured I’d have to make the best of the situation and take whatever opportunities the Good Lord put in my path. I was sorta hoping though that He’d give me a bit of a break.

Maybe it was that desire for a break that led me to introduce myself to the other blokes in my ward as ‘Dave: fight trainer and former pro fighter’, rather than as ‘Father Dave: Parish Priest’. What was the difference anyway? I had ‘Father Dave’ written on the label above my bed in case anybody cared to look, and, in truth, the other blokes didn’t really seem to be overly interested in anybody else‘s business anyway (God bless them).

Most of the other blokes weren’t overly forthcoming about themselves either – a quiet but decent bunch. The exception was the guy in the bed immediately opposite me – a guy who increasingly showed himself to be neither quiet nor decent – a guy named ‘Homer’.

I won’t mention his surname, as I want to respect some confidentiality, but I will say that it wasn’t ‘Simpson’. In many ways though it should have been. As time wore on, Homer gave an increasingly clear impression that he was as rude, lazy, unintelligent and as all-round self-obsessed as his three-fingered counterpart but had few of his animated namesake‘s redeeming features.

Homer would start his whinging early in the morning, and it seemed that the less people listened to him, the louder he became. He would complain about the food, the service, the bedding, the medication, the heat, the cold, and the lack of meaningful viewing alternatives on the television.

For the most part I was happy enough to just let this wash over me, but it was when he started honing in his attacks on a particular member of the nursing staff that I really started to lose my patience.

It started at 4am one morning. All of us in the ward were woken from our slumber to hear Homer loudly scolding Nurse Lee because she wouldn’t give him more pain-killers.

“But I’m only allowed to give you 2 tablets every 6 hours” the nurse said.

“No!” Homer would reply. “The doctor told me that I was allowed to take them every two hours!”

“He couldn’t have possibly told you that, Mr Homer”, the nurse replied.

“I know what I heard”, Homer shouted in response.

And in such manner the stoush continued, with the unfortunate nurse holding her ground while Homer became increasingly obnoxious in his use of language. At one point he even suggested that the good nurse should go and re-read her Hippocratic oath – ‘that the customer is always right!’

Homer’s knowledge of Hippocrates pretty well summed up the wisdom of his position as I saw it. He neither understood manners, history, nor what was good for him. Even so, if it were possible to compensate for a lack of substance with an increase of volume, he was the guy to do it!

Eventually the supervising doctor was found and the moment of truth arrived. “You told me I could take these every two hours!” Homer exclaimed. “I most certainly did not. You can only take them every six hours!” replied the doctor. “Oh”, said Homer. “… I thought you said every two”

Now you would have thought that this would have spelt the end of the conflict. What other options were there at this point for the defeated Homer except to apologise to the doctor, the nursing staff and his entire hospital audience, and to walk away quietly with his tail between his legs.

If Leonidas, king of Sparta, had found himself in this position at Thermopylae he would have apologised to the rapacious King Xerxes, rounded up his troops and returned home. If Luke Skywalker and his mates had found themselves in this position at the Battle of Endor, they would have surrendered to the nearest storm-trooper and sworn loyalty to the Emperor. If the Devil himself … ok, you get the idea. My point is that Homer was no ordinary human being. He didn’t know the meaning of the word ‘defeat’ (or many other words for that matter), so instead of backing down and apologising he upped the attack.

Homer found new reasons to criticise the middle-aged Asian nurse who had done so well in putting up with his vitriolic assault. He focused on the multiple personality defects that he had detected in her. He attacked her lack of fluency in English. He even tried to report her to the supervising nurse for having shoes that he was sure didn’t meet Occupational Health and Safety standards!

Long after Nurse Lee’s shift had ended Homer’s tirade continued to be broadcast to anybody and everybody that would care to listen to him, and his comments became increasingly sleazy and racially orientated.

On reflection I’m not sure why it took me so long to make a meaningful response. My only defence is that I was rather ill – running a temperature, on high levels of medication and attached to a drip. Even so, I’m not proud of the fact that it took me half a day before my tolerance ran out.

I can’t remember now the specific Homerism that set me off, but I do remember calling over one of the nursing staff and asking her to pass on a message to Homer from me: “will you please tell Homer that if he makes one more sleazy or racist comment about Nurse Lee that I’m going to detach my drip and walk over there and break his nose?”

Happily the nurse was saved from the predicament of having to actually pass on the message as Homer overheard most of what I had said. He responded with some mild, low-volume swearing that indicated to me that he hadn’t really got the message. I repeated my plan more audibly and added: “It’s entirely your call, brother. Keep you mouth shut and you’ll be fine. One more sleazy or racist comment and you’ll find yourself in a pool of your own blood!” This colourful P.S. proved rather effective, and an ominous silence then descended on our room.

The silence was broken by the arrival of a mate of mine who had come to pay me a visit. As providence would have it this particular brother (who I’ll refer to simply as ‘Bugsy’) is an enormous bloke with a face that tells a story of a thousand pub brawls. He’s recently found God and is a big-hearted guy, but he’d still make a fantastic standover man. He’s the sort of guy that mob bosses love to have accompanying them when they go to collect debts – ‘rough him up a bit for me, Bugsy!’

Anyway, Bugsy had come to see how I was going and there was no avoiding explaining to him the tangible air of tension in the ward. Bugsy thought it was great fun, and he did consider walking over to Homer’s bed and just confirming with him that he’d got the message, but he hesitated on the grounds that he was still on parole, and I think that was a wise decision.

At any rate, I think the mere appearance of this Caucasian version of Mr T helped enormously to reinforce my message to Homer. I didn’t hear a squeak out of him from that moment on, right up until they moved me to another ward about an hour later. Moreover, I was told that the next morning he had bought a big box of chocolates for all the nurses!

And things only got better for me from that moment on. I was moved to a much quieter room and I was the darling of the nursing staff for the remainder of my hospital stay. Best of all, I received a visit from Nurse Lee at the conclusion of her next shift. She said to me in her lovely broken English, “You are my knight in shining armour”.

The whole experience has cast hospital work in a new light for me. I still can’t see myself as a chaplain, but maybe I could be on call for certain special cases that suit my particular style of ministry?

Back at home no one was surprised when they heard what had happened. Indeed, my colleague, Father Elias, began his sermon the following Sunday by saying, “I think if it had appeared in the paper that a priest had threatened to beat up a fellow patient in a Sydney Hospital, the most common response would have been, ‘I didn’t know Dave was in hospital!’”

I’m not entirely sure whether I should feel pleased or horrified by Elias’ analysis, but it did make me laugh.

“I do not box as though beating the air,” says St. Paul, and all the boxers in the congregation say … Amen!

There was a great choice of readings to work with today – from Elisha’s healing of Naaman the Syrian to Jesus’ healing of the leprous man in today’s Gospel reading – but I don’t think anybody will blame me today for choosing this passage from St Paul’s first epistle to the Christians at Corinth – “I do not box as though beating the air” – when today we have baptized a lad of such prestigious pugilistic pedigree and who promises to be such a fantastic future fighter!

“I do not box as though beating the air”! You might have thought that I had dug through the Scriptures and specifically plucked this passage out today, but it is not so! This is the reading scheduled in our lectionary, believe it or not!

Evidently it was meant to be – predestined from before the foundation of the world perhaps – that on this auspicious day, when there are so many boxers in the house, that St Paul’s one and only reference to boxing would be read!

Of course, Paul wasn’t referring to the Queensbury-rules-style of boxing with which so many of us are familiar. In St Paul’s day boxing was far more brutal!

There are no shortage of people today, of course, who consider modern boxing to be barbaric. It might help put such things in perspective by comparing the type of sport-fighting to which St Paul was accustomed – namely, the ancient Greek Pankration, which was the original fighting art of the Olympic Games.

Even though it was considered a noble sport, the Pankration was a brutal form of no-rules fighting where too naked men tore away at each other until the one left standing was ultimately able to claim the wreath with which he would be crowned Olympic champion!

Legend has it that when Ulysses returned from the Trojan wars his own mother didn’t recognise him. I’m told though that when the Pankration champion returned from the first Olympics that his own dog couldn’t recognise him! First-century boxing was a brutal activity, which is why it might strike a to be a strange sort of metaphor to use with regards to the Christian life!

In our culture, being a follower of Christ is often considered to be a bit ‘girly’. Indeed, not only in our 21st century Australian culture but worldwide, Christianity seems to have taken on a certain feminine character.

I remember our dear friend Father Elias (the colourful Catholic monk who served us so well here as a part of our community a few years back) saying to me that in France now, where his community is based, you are considered a Christian if your wife goes to church!

Now … I am not regretting that it is chiefly women who are now leading the church into the future (and this despite the best efforts of certain elements of the church’s leadership to hold them back) but I am sensing a certain cognitive dissonance between the imagery of the Christian life that is current in our own culture and that which is here being propagated by St Paul.

“I do not box as though beating the air,” says Paul, and his point is that real faith is a hands-on experience, and there is an implicit contrast here between two ways of trying to follow Christ – one that is a hands on, body-on-the-line type of stoush, and another which is something more akin to boxercise, where you appear to be fighting but when, in fact, you’re only punching the air!

Now I’ve got nothing against boxercise, but as a boxing trainer and fight club manager I can tell you that I often have to make the point to our clients that “this is not a boxercise gym”.

Most people do recognise that of course when they turn up to ‘Father Dave’s Fight Club’. They realise that they are joining a fight club and not a boxercise class, but occasionally people do need to be reminded, because there is a big difference between the two types of gym, and people attend the two for very different reasons, just as people attend church for very different reasons.

Some attend because they want to look good, and because they are interested in self-improvement. Am I talking about the gym or the church? I’m talking about both!

I can tell you though that in our case people do not join because they want to look good nor simply for the sake of self-improvement. They join because they want to fight! Am I talking about the gym or the church? I hope, once again, I’m talking about both!

For this is the key difference between the Fight Club and the boxercise gym. When you come home from Fight Club you sort of expect that you’ll be a little bruised and bleeding.

As most of you would know, I’ve been training pretty hard of late, and I’ve been coming home bruised and bleeding pretty regularly. Indeed, as I look out on the congregation today I think I am in a reasonably unique position as a preacher, as I am looking at most of the people who are responsible for those bruises and blood loss! There’s quite a few of you in fact!

I’ve had the privilege of doing quite a few rounds lately with my brother, Lovemore, and I can tell you that I have come away bleeding on every occasion, though I must add that the only person who has actually stopped me recently (that is, the only person to have actually forced me to stop fighting and take time out before being able to continue) is young ‘Bruiser Dayal’ (16-year-old Irena).

Anyway, the point is that the path of Christian discipleship is likewise a bloody experience. We wish it were not that way but it is.

We wish we could love others without having to make real and costly sacrifices but we cannot.

We wish that we could speak out against injustice without having people ridicule us, malign us, and deliberately misrepresent us, but we cannot.

We wish that it were possible to care for the poor without having to impoverish ourselves but it is not.

We wish we could care for the homeless without having to open our own homes or sacrifice our own privacy, but it is just not possible.

We wish that people weren’t so complicated, and that all our friends and family and children needed was just a few wise words, after which they would sort themselves out, but instead it turns out that family and parenthood and even friendship itself is a life-long commitment where those we love never seem to get things entirely right and where nothing ever seems to get ultimately resolved and where we are nonetheless expected to continue to pour ourselves out without ever necessarily seeing any results for our efforts.

We wish that Christian discipleship was not like this but it is! We wish that fighting the good fight was something more like a boxercise class, where we can go through the motions, look good, improve ourselves, and do so at a minimal personal cost, but this is just not possible. The path to glory is soaked with blood. Am I talking about the Fight Club or the church? Both!

I do not run aimlessly, nor do I box as though beating the air; but I punish my body and enslave it – I do the training. I put in the hard rounds. I put in the work in the gym and in the ring – so that after proclaiming to others I myself should not be disqualified.

The path of Christian discipleship, like the path of the athlete, can be a hard and lonely path. And just as the boxer needs to train properly if she is going to survive in the ring, so the follower of Jesus needs to take her training seriously, to focus, and to put in the hard yards if she is going to make it to the final round.

I know that there are a lot of theories going about as to how best to accomplish that training (and I’m talking both about the Fight Club and the church).

In the world of boxing there are a lot of theories as to how to best prepare for a fight, and I’ve heard most of them. Most recently though, in my own training, I’ve been taking my lead from a wise indigenous friend and boxing trainer who told me that I should simply follow the example of the indigenous fighters of this country in my fight preparation.

Our indigenous sisters and brothers tend to excel in boxing like no other group in the country and this guy swears that all his indigenous fighters do in preparation for their fights is two things – they run and the box.

So that’s all I’ve been doing for the last 12 months in my own fight preparation – I’ve been running and boxing (trying to box at least 10 rounds per night and run a minimum of 10kms/day, six days per week). And I have found that it works!

And at the risk of being simplistic, I want to suggest that, spiritually speaking, there are really only two things we need to focus on in preparing ourselves for the spiritual fight too, and they are ‘prayer’ and ‘praxis’.

Prayer and praxis – those are the keys I believe.

Prayer is what we are doing now – meeting for prayer and worship, and we can’t expect to progress far as a Christian warrior unless we spend time with the commander in prayer and worship.

And praxis is the other key element in the training program. Praxis means doing. It means getting our hands dirty and vigorously doing the work of Christian ministry – feeding the poor, working for justice, sharing the Gospel of hope, and doing all the ordinary, every-day works of love that Christ calls us to do.

I often reflect on the words of Jesus recorded in John chapter 8: “If you hold to my teaching … you will know the truth, and the truth will set you free.” (vs. 31-32)

Doing the truth leads to knowing the truth (rather than the other way round). The more time we put in to actually doing the work of Christian ministry, the more we understand of God and of ourselves, and the stronger we become as Christian pugilists, just as the ring-fighter, the more times he boxes, the better boxer he becomes.

Prayer and praxis – that’s the exhortation I want to finish on today. That might not sound like much of a climax for the sermon but hard work is the flip-side of glory!

I always warn the boys in the Fight Club, ‘winning a fight is glorious, but training, for the most part, is just hard work.’ Perhaps that sums up how a lot of us feel about church at the moment too? Well, we don’t have to enjoy every session, but that doesn’t mean we shouldn’t be there.

For we didn’t follow Christ for His entertainment value, or because we wanted to look good or simply because we wanted to improve ourselves. If those were our goals we would have joined the boxercise class at the local punching-the-air boxercise gym. No! We knew what we were letting ourselves in for when we chose to follow Christ. We knew we were getting ourselves into a fight.

For we don’t have to look to hard around our world today to know that there’s a war going on, and it’s not a fight for the faint-hearted.

We know that if we are truly going to follow Jesus in this world that it is going to cost us everything that we have. But we know, too, that if our resolve is firm and if we train hard, if we develop our spiritual muscle and self-control, if we can endure the pain and keep our cool that we will survive until the last round is over.

We will hear that final bell, we will see the enemy at our feet, and we will receive that imperishable wreath that the apostle speaks of, reserved for those who have fought the good fight, finished the race and kept the faith. Training is hard, but victory is glorious. Amen!

Fighting Father’ Dave – Parish Priest, Community Worker, Professional boxer, Martial Arts master, Father of three. Dave’s goal is to offer an alternative culture for young people, based on values of courage, integrity, self-discipline and teamwork. He is available to help work your corner as you fight the good fight. Visit http://www.fatherdave.org for more information.

And it was good to be back amongst those lovely people, and it was good to a part of the live Skype linkup with Mansour back in Esfahan (in Iran) and it was to once again enjoy the experience of being kissed by an enormous number of bearded men (an experience that [sadly] I just don’t get anywhere else).

And I was reminded very clearly, while I was there, of one particularly endearing thing that one of the members of that community had said to me on a previous visit. It wasn’t Sheikh Mansour who said it to me or any of his family members but one of the elders there – a retired professor from Newcastle University.

This man had been looking after me on one of the previous times that I’d been there and we had been talking very warmly and candidly, when said to me, “You know, before I was a Muslim, I was a Christian!” And I was taken aback and said, “Really?” He said, “Yes, and before I was a Christian, I was a Jew”.

Then I understood, of course, that he didn’t mean that he’d actually been a convert from Christianity, but that rather he was expressing our common spiritual heritage.

And of course I could not share his perspective – that Islam fulfils the Christian hope, just as we believe the New Testament Gospel fulfils all the hopes and dreams of the Old, but I appreciated that this elder in the Islamic community was basically just expressing his closeness to me, and I found that touching.

And I’ve thought of that man and his message to me often because I think the whole world needs to hear what he has to say!

I do sincerely believe that if we could somehow get rid of all the dirty politics, we’d find that the common heritage of the three Abrahamic religions is so great – at least in terms of basic ethics and values – that we really have no ideological basis for enmity, let alone for any ‘clash of civilisations’!

‘Before I was a Muslim I was a Christian, and before I was a Christian I was a Jew’ – it was an impressive thing to say, but it was also a statement that required a response, I felt – a response that I wasn’t able to give at the time, but I’ve thought of one since – a good response – and I got it from the story of Noah!

One thing that always comes to mind for me when I think of Noah and the Flood is an old Peanuts cartoon, featuring Linus and Lucy sitting at home, looking out of the window, and it’s raining!

Lucy says to Linus, “I can’t believe how long it’s been raining for! Perhaps it will just keep raining until everything is flooded and we are all drowned?” Linus replies, “No, in Genesis chapter 9 God tells Noah that He will never again allow a flood to take over the whole earth”. Lucy says, “Wow! Thanks”. Linus pauses and says, “Good theology is a beautiful thing!”

Good theology is a beautiful thing, and it’s the theology of Genesis 9 and the flood story that has interested me, as I think it’s a story with a very important message.

The Noah story is a tale of pain and passion – the pain caused by humanity on the one hand, through their violent and reckless behaviour, and the passion of God, who is grieved by His creation and seems to be ready to throw up his hands!

If you’re familiar with this part of the Bible you know that the Noah story is a component part in a series of similar stories that span the first eleven chapters of Genesis – starting out with the very beginning of creation – where things just seem to go from bad to worse.

First there is Adam and Eve and the incident with the snake. Next thing, there’s a murder in Adam and Eve’s immediate family, and things just seem to degenerate from there until, by the time of Noah, we’re told that “every inclination of the human heart was only evil all the time”. (Genesis 6:5)

And I appreciate that that’s a very black and white way of looking at the world, but if you look at what’s going on in the world today, you could be forgiven, I think, for coming to exactly the same conclusion!

And it makes you angry! I find myself getting angry about things all the time! I’ve been getting angry this week about Syria, though not so much over what’s going on in the country itself, but over the way it’s being reported out here!

I’m convinced we’re being hoodwinked again by our media on this one, and I spent extensive time on Friday evening with a guy who had just returned from Syria, and he said exactly the same thing. He said that he and his friends would watch the foreign media coverage from Syria, where CNN or BBC would tell them what was going on in the area they were living in, and it was clearly entirely inaccurate!

And it makes you angry, and people do crazy things when they’re angry. They take up arms and they strap bombs to themselves and they commit acts of violence.

But God is not exactly depicted as getting angry here, but rather as grieving.

“The LORD saw how great the wickedness of the human race had become on the earth, and that every inclination of the thoughts of the human heart was only evil all the time. 6 The LORD regretted that he had made human beings on the earth, and his heart was deeply troubled.” (Genesis 6:5-6)

And perhaps that depiction of God strikes you as sounding ‘all too human’, but perhaps that is the point!

The God we read of in these early chapters of the Bible is not one who sets the whole machine in motion and then steps back and lets it rip. On the contrary, this is a God who engages with his creation from the outset, and engages passionately!

And so this God gets frustrated, exasperated, and ultimately regrets ever having created the human race. And so the flood comes, not so much as an act of angry vengeance on God’s part, but more out of a desire for a fresh start.

Even so, the flood is a violent act, and there’s no getting around that. It’s exactly the sort of incident that leaves people shaking their heads and asking “why would God allow such a thing to happen?” to which we are generally respond by trying to excuse God from blame.

Here though God seems happy to take the blame, and yet the conclusion to the story is rather telling. God makes a covenant with Noah, and with all flesh through Noah, such that God will never allow another act of such universal cataclysmic violence to ever happen again.

And so God hangs up His bow as a sign to all flesh that such violence is never going to come from His hand again. Just as the modern-day farmer might lock away his rifle in the shed, or the master swordsman sheaths his sword, so the warrior-archer hangs up his bow! And this is what God is does – hangs up His bow above the mantle-piece (so to speak) as a sign that He will never be using it again!

And it’s a covenant. It’s a promise. And if you know your Bible at all you know that the concept of ‘covenant’ or ‘testament’ is a very key Biblical concept.

We divide our Bible into covenants (or ‘testaments’) – the Old Testament and the New Testament, which would suggest that there are only two covenants. In fact, Biblically speaking, I think there are five:

•#This one

•#The covenant with Abraham and his children forever (Genesis12)

•#The covenant with Moses and his people at Mount Sinai

•#The covenant with David – that one of his children will always reign as king

•#The ‘new covenant’ with Jesus

And in each case what we are dealing with fundamentally is a promise – a commitment on the part of God to His covenant partner.

And you can see that there’s a progressive narrowing of the focus of these covenants. They begin with Noah, with a commitment to all flesh. After that there is a commitment to a particular race of people, then to those members of that race that make it to Mount Sinai, then to one particular family within that group (the line of David) and finally to one particular individual (Jesus).

And my dad used to say that it was like a funnel, with the promises of God becoming increasingly focused – from the children of Abraham to Moses, to the specific line of David, and finally to an individual – Jesus, through whom the Grace of God becomes available again to everybody!

And that’s a good way of looking at it, with the funnel ending with a universal shower of love, and it’s appropriate too because it all begins here with Noah with a universal and unconditional commitment to ‘all flesh’, and it is a commitment of mercy – a promise on the part of God that He will deal gently with His children – with ALL His children, and with animals too!

God has hung up His bow. The days of divine violence are over. No matter how bad things get, God is going to find another way of working things through.

It’s a bit of a strange parallel, but I don’t know if you’ve been following the story of Khader Adnan Muhammad Musa –the Palestinian hunger-striker?

I find that story really fantastic, because Khader Adnan is a leader of Islamic Jihad, which is an organisation committed to armed resistance against the Israeli Occupation of Palestine. Islamic Jihad believes that dialogue and so-called passive resistance are useless. As I understand it, he’s openly encouraged people to strap on bombs and do whatever they have to in order to bring an end to the injustice.

And this guy has been arrested a lot of times, though it seems the Israeli authorities rarely have anything to charge him with. So this time when he was arrested, he insisted that he get a trial or be freed, and when they refused to do either he went on a hunger strike!

And he fasted for 66 days, which I believe is a world record (so long as you don’t count the famous Irish ‘terrorist’, Bobby Sands, who didn’t survive his hunger strike). Anyway, Khader Adnan was successful, and the Israeli authorities have said that they are going to let him go! Islamic Jihad, it seems, have one a victory though, ironically, it has not been through armed resistance but through using a form of protest that Mahatma Ghandi made famous!

Yes, there are better ways of dealing with evil and injustice than the resort to violence, and God Himself, according to this ancient story, has committed Himself to finding other ways of dealing with evil and injustice. God will not punish without mercy. God will be gracious because God has made a commitment – a solemn promise of love – to us and to all flesh!

‘Before I was a Muslim I was a Christian’, he said to me, ‘and before I was a Christian I was a Jew’. And my response is, ‘and before we were men of faith, we were men’ – brothers in the flesh (so to speak) and still, as brothers in the flesh, recipients of the promises of God and beneficiaries of His Grace!

For the Covenants begin here, with Noah, with a commitment from God to be merciful to all flesh.

And yes, we enjoy the Grace of God made ours through Christ, but let’s remember that the promises of God were extended to us first not as Christian people but simply as people – simply as creatures of flesh, for God has made a commitment of love to all creatures of flesh.

Good theology is a beautiful thing, isn’t it? And the story of Noah, while many elements of it may be difficult to come to terms with, is ultimately a beautiful story too, I think, for it affirms the fundamental equality of all flesh before God, and it proclaims the unconditional commitment of God to all flesh.

‘Before I was a Muslim I was a Christian and before I was a Christian I was a Jew’. And before I was a man of faith I was a man, and before being a man (in a sense) I am simply a human being – a creature of flesh. But that is nothing to be ashamed of. For on the contrary, it is creatures of flesh that God is committed to, and He has committed Himself to all of us!

Fighting Father’ Dave – Parish Priest, Community Worker, Professional boxer, Martial Arts master, Father of three. Dave’s goal is to offer an alternative culture for young people, based on values of courage, integrity, self-discipline and teamwork. He is available to help work your corner as you fight the good fight. Visit http://www.fatherdave.org for more information.

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